Oh I like this, I like this a LOT.
So much potential for impact, reach out, promotional opportunities, and to really get back to the real fun, personal stuff that Twitter was about in the beginning. For writers and publicists, this is flash-marketing in a nutshell, brilliant.
So: Tweets are 140 seconds (any longer, and Twitter will thread your content), which allows you to read 120 – 150 words aloud. As yet, as pointed out by Adam Christopher, it’s not close-captioned, but you can write the actual Tweet before you send the audio-file, which gives you the chance to explain, tag, hashtag, your content – even if you won’t have space to put an entire reading (just for example). Your Tweets’ attached pictures will just be your avatar, against a suitably-toned plain background. You can also see that the avatar has a movable surround which indicates the audio file.
Trying a reading aloud – it’s actually got more space than you think it has. And, from a user rather than a techie PoV, it’s wonderfully simple and clear – just tap the icon at the bottom left-hand corner of your iPhone screen. (Only on iOS atm, sadly, but we can hope…).
For author/creator events, this has massive potential for flash readings and/or mini-interviews – it’s the literary equivalent of the ‘hi-speed comics sketch’ that I’ve posted so many times. Very good for creators of words, rather than creators of images, to sample their own work to their fans!
Celebrity events are a bit trickier, because you have to play them by ear and you may or may not have the time – but again, this has so much potential. The idea of some of our celebrity guests delivering classic movie one-liners is just too cool for words.
The best thing, though: this really feels like a return to the earliest days of Twitter when things were still fun. When it was all about experimentation and discovery, and not suffocated by too much formality, or by too many trolls or grandstanders – yeah, you know what I mean.
Well done, Twitter, looking forward to using this in the field!