There are eggs all over London.
I’m not actually doing the hunt (what the fuck would I do with a Faberge Egg anyway?), but I do walk a lot and I stop to admire them when I see them. They’re absolutely beautiful, and, like the elephants last summer, they’re an amazing way to showcase artists and to help a charitable cause.
It got me thinking about the really sharp graffiti marketing that Orbit did for Simon Morden’s Metrozone series – there must be a way that authors can do this too. Sentence fragments on billboards, on tube trains, treasure hunts to piece them together – I don’t know.
But sure as eggs are – well – eggs, there has got to be a way to make this work for us too…