Publicity, I’m finding out, is a funny beast.
Despite publicising a major Geek Cred brand, being on the other end of the equation – being the brand itself, if you like – is a very odd sensation. It feels slightly nebulous, your-life-in-their-hands. And sometimes things you write, or you’ve been asked to write, don’t show up quite how you expected them to.
I’ll explain a bit more below, but first: yes, Ecko really is on MTV (and nooooo that’s not surreal at all!). Titan Books have done an absolutely storming job, and the links below have generated very interesting feedback and conversation: –
Flavorwire – Ten of the Greatest Debut Sci Fi and Fantasy Novels
Huffington Post – Seven Best Genre-Bending Novels (and Firefly)
Criminal Element – Extract and Competition
SF Signal – Interview
Chuck Wendig’s Terribleminds – Interview
MTV Geek – Extract
Dread Central – Interview
Qwillery – Interview
Qwillery – Book Cover Smackdown
Mind of the Geek – YouTube trailer
MSN Entertainment – Prologue
Bloodydisgusting.com – Excerpt
Impedimentia – Interview
Kirkus reviews – June Highlights
From small beginnings (in the bathroom, as I remember, in a little house in Norwich) it seems Ecko is really being run up the flagpole. And that’s equal parts wondrous and scary.
But (briefly) about the publicity thing. On a couple of the links above, the way the info’s been presented looks I’ve touted myself as one of my own ‘best of’ picks – and that really wasn’t the idea. Ecko running up publicity flagpoles in a very good thing, but to run him up there myself would make my ego the size of a small city…
…and that just doesn’t happen.
Seriously, I mean it. Authors do self-doubt BIG time. We all do – we agonise terribly about our own work, about all of its faffings and failings and shortcomings, about how it’s not as good as anything that’s come out before, or afterwards, or ever… Gareth Powell calls it THE FEAR and it’s part of the game. Immersed in our own insecurities, we need other people to give us objectivity. It’s why we have editors, and copy-editors, and proof-readers, and patient and honest friends. They’re people we trust to whack us round the head if necessary.
And it’s why we need publicists – because selling a brand needs objectivity too. That person, that team, is there, not because you believe you’re one of your own ‘Top 10’…
…but because you know you’re not.
And if we’re lucky, they do a damn good job of it :)