FantasyCon Schedule

FRIDAY

From 11:00am we’ll be setting up the Forbidden Planet stall in the usual place. Please bring coffee and biscuits!

1:00 – 2:00pm panel – ‘ How Important Are Blogs? The Relationship between Bloggers and Publishers’.

8.00 – 8.30pm I’ll be reading from Ecko Rising in Room 134. Come and watch and listen and throw things!

 

SATURDAY

10:00 – 11:00am Forbidden Planet will be selling books at Robin Hardy’s book launch in the Regency Lounge

11:00 – 12:00pm Still in the Regency Lounge, I’ll be miraculously changing hats to be ‘author’ Danie at the Titan Books launch, drinking wine and eating Sophie’s awesome cupcakes – plus Forbidden Planet will be trading there as well.

12:00 – 1:00pm Forbidden Planet will be staying the Regency Lounge for the James Herbert signing.

3:00 – 5:00pm More Forbidden Planet trading for the two Robinson ‘Mammoth’ signings.

9:00 – 10:00pm – Forbidden Planet’s last event of the evening – we’ll be at Jo Fletcher’s book party in Bar Rogue!

This is the first event I’ve done in both hats. Nothing can possibly go wrong…

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Don’t Lose Your Phreadz

I’ve been meaning to give the video blog thing a go for a while, but my new involvement in the ‘closed beetroot’ testing of Kosso’sPhreadz’ has given me the boot up my butt I needed to get me started.

Phreadz has appealed to me as marketeer, as retailer and as customer; it illustrates how well constructed something can be when it’s strategised from the outset with a clear model in mind. I can’t offer you insight on its technical expertise – but, in this concise overview of my initial thoughts, I can explain why I feel it’s had such a strong impact.

The relevance of Phreadz to a retail business is tied up in its use of channels – of course – in the same way that online retailers channel their products into departments, and their newsletters into demographic relevancy. We all know that successful marketing is about targeting your information – and here is a way that we can do that within a video forum.

Tightly streamlined, and moving ever-forward >>

http://www.youtube.com/get_player

One of the marvelous things about social media is that you never cease to break new boundaries – wherever those boundaries may be for you personally, they’re still there to be broken.

I guess that’s called making phread-way?

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