From 11:00am we’ll be setting up the Forbidden Planet stall in the usual place. Please bring coffee and biscuits!
1:00 – 2:00pm panel – ‘ How Important Are Blogs? The Relationship between Bloggers and Publishers’.
8.00 – 8.30pm I’ll be reading from Ecko Rising in Room 134. Come and watch and listen and throw things!
10:00 – 11:00am Forbidden Planet will be selling books at Robin Hardy’s book launch in the Regency Lounge
11:00 – 12:00pm Still in the Regency Lounge, I’ll be miraculously changing hats to be ‘author’ Danie at the Titan Books launch, drinking wine and eating Sophie’s awesome cupcakes – plus Forbidden Planet will be trading there as well.
12:00 – 1:00pm Forbidden Planet will be staying the Regency Lounge for the James Herbert signing.
3:00 – 5:00pm More Forbidden Planet trading for the two Robinson ‘Mammoth’ signings.
9:00 – 10:00pm – Forbidden Planet’s last event of the evening – we’ll be at Jo Fletcher’s book party in Bar Rogue!
This is the first event I’ve done in both hats. Nothing can possibly go wrong…
I’ve been meaning to give the video blog thing a go for a while, but my new involvement in the ‘closed beetroot’ testing of Kosso’s
’ has given me the boot up my butt I needed to get me started.
Phreadz has appealed to me as marketeer, as retailer and as customer; it illustrates how well constructed something can be when it’s strategised from the outset with a clear model in mind. I can’t offer you insight on its technical expertise – but, in this concise overview of my initial thoughts, I can explain why I feel it’s had such a strong impact.
The relevance of Phreadz to a retail business is tied up in its use of channels – of course – in the same way that online retailers channel their products into departments, and their newsletters into demographic relevancy. We all know that successful marketing is about targeting your information – and here is a way that we can do that within a video forum.
Tightly streamlined, and moving ever-forward >>
One of the marvelous things about social media is that you never cease to break new boundaries – wherever those boundaries may be for you personally, they’re still there to be broken.
I guess that’s called making phread-way?