FantasyCon Schedule

FRIDAY

From 11:00am we’ll be setting up the Forbidden Planet stall in the usual place. Please bring coffee and biscuits!

1:00 – 2:00pm panel – ‘ How Important Are Blogs? The Relationship between Bloggers and Publishers’.

8.00 – 8.30pm I’ll be reading from Ecko Rising in Room 134. Come and watch and listen and throw things!

 

SATURDAY

10:00 – 11:00am Forbidden Planet will be selling books at Robin Hardy’s book launch in the Regency Lounge

11:00 – 12:00pm Still in the Regency Lounge, I’ll be miraculously changing hats to be ‘author’ Danie at the Titan Books launch, drinking wine and eating Sophie’s awesome cupcakes – plus Forbidden Planet will be trading there as well.

12:00 – 1:00pm Forbidden Planet will be staying the Regency Lounge for the James Herbert signing.

3:00 – 5:00pm More Forbidden Planet trading for the two Robinson ‘Mammoth’ signings.

9:00 – 10:00pm – Forbidden Planet’s last event of the evening – we’ll be at Jo Fletcher’s book party in Bar Rogue!

This is the first event I’ve done in both hats. Nothing can possibly go wrong…

Don’t Lose Your Phreadz

I’ve been meaning to give the video blog thing a go for a while, but my new involvement in the ‘closed beetroot’ testing of Kosso’sPhreadz’ has given me the boot up my butt I needed to get me started.

Phreadz has appealed to me as marketeer, as retailer and as customer; it illustrates how well constructed something can be when it’s strategised from the outset with a clear model in mind. I can’t offer you insight on its technical expertise – but, in this concise overview of my initial thoughts, I can explain why I feel it’s had such a strong impact.

The relevance of Phreadz to a retail business is tied up in its use of channels – of course – in the same way that online retailers channel their products into departments, and their newsletters into demographic relevancy. We all know that successful marketing is about targeting your information – and here is a way that we can do that within a video forum.

Tightly streamlined, and moving ever-forward >>

http://www.youtube.com/get_player

One of the marvelous things about social media is that you never cease to break new boundaries – wherever those boundaries may be for you personally, they’re still there to be broken.

I guess that’s called making phread-way?