Don’t Lose Your Phreadz

I’ve been meaning to give the video blog thing a go for a while, but my new involvement in the ‘closed beetroot’ testing of Kosso’sPhreadz’ has given me the boot up my butt I needed to get me started.

Phreadz has appealed to me as marketeer, as retailer and as customer; it illustrates how well constructed something can be when it’s strategised from the outset with a clear model in mind. I can’t offer you insight on its technical expertise – but, in this concise overview of my initial thoughts, I can explain why I feel it’s had such a strong impact.

The relevance of Phreadz to a retail business is tied up in its use of channels – of course – in the same way that online retailers channel their products into departments, and their newsletters into demographic relevancy. We all know that successful marketing is about targeting your information – and here is a way that we can do that within a video forum.

Tightly streamlined, and moving ever-forward >>

http://www.youtube.com/get_player

One of the marvelous things about social media is that you never cease to break new boundaries – wherever those boundaries may be for you personally, they’re still there to be broken.

I guess that’s called making phread-way?