‘RT to Win’ – the Big Joke

I’ve always baulked at ‘RT to win’ competitions – no bloody imagination, cheap and soulless marketing. They’re lazy, they don’t actively involve the customer (you know, the way we all learned to do at the beginning) and they show a sad absence of any kind of personal touch.

Over on the FP twitterstream, you’d more usually find me doing something stupid (never!). I’d ask a question, and invite – and retweet – the best answers, turn it into a game that everyone could share and play. Yeah, idealism. Got to love it.

They’ve always done quite well – they’ve been fun and they’ve given the FP twitterstream its quirky humour which has always been its strength.

But.

Yesterday, I succumbed. Swamped with catch-up and signings and Gods-know-what, I actually did an ‘RT to win’ – to win this, in fact.

And it went batshit.

Over five hundred retweets, over two hundreds new followers – and ‘Forbidden Planet’ became a city-wide and nation-wide trending topic. Massive Social Media win – look at that, I’ve become some sort of Viral Wizard (sounds itchy).

Viral Wizard or no – I feel like I’ve sold out. There was no creativity involved in that competition, no personal touch other than a couple of humour tweets. It was easy, it completely ran itself and the massive amount of reach was largely due to to the  VERY cool prize (thank you PGW).

Success it may be – huge – but I feel almost like I’ve cheated.

Ah, irony. You’ve almost got to laugh…