Social Media, Clerics and a Very Large Gin – the Stuff I’m Doing At Cons

Large GinOkay, you know those ubiquitous blog posts where authors list all the stuff they’re doing at forthcoming Cons? This would be one of those.

But first, a quick apology.

If there *is* still anyone tentatively now brushing aside the cobwebs to see what’s lurking in this abandoned and distopian blog, it will be back soon, I promise. It’s partially a genuine lack of time, and partially an equally genuine lack of getting around to it. Procrastination, it seems, is directly proportional to weariness.

Anyway! As the disturbed dust tumbles from the long-forgotten ceiling, we brush it aside to see the wonders we had so long missed…

Tomorrow, Thursday 7th August, I will be at Nine Worlds Geekfest, and you can find me nailed by my knees to the Forbidden Planet trading table as usual (though I think it’s closer to the bar, this year). Feel free to bring savoury snackage and gin to Alex, Sarah, Craig and myself, as we wrangle both tills and authors into submission.

You can also find me on the Social Media panel on Sunday in County A at 11:45am, along with Tom Hunter, Adam Christopher, Sophie Calder and James Oswald, all of whom will tell you that you need to blog more than once every three months.

Next weekend, I will be at LonCon, again behind the Forbidden Planet table, but also at the following events: –

The Social Media panel (again), Friday 11:00 – 12:00, Capital Suite 10, this time alongside Wesley Chu, Julie Crisp, Max Gladstone, and Emma Newman

And on Saturday 13:30 – 15:00 in Capital Suite 8+11, I’ll be with
Django Wexler, Scott Lynch, Den Patrick and P. C. Hodgell, discussing the humble Cleric – and why exactly your party needs one. Or does it?

In between the two, on Wednesday 13th August, I will be joining a HUGE host of Titan Books and Angry Robot authors at the Summer Invasion of Forbidden Planet.

And honestly, by the end of all of this, I may well be in need of a cleric myself. 4d8 hit points back and make that a double with ice, please, Mother Superior.

 

 

The #Rabbit: Social Media and Enthusiasm

RabbitAfter a remark on Twitter this morning, this is a little conversation about enthusiasm and social media marketing. I call it, ‘The Rabbit’…

Person 1: I want to give your business a rabbit!
Person 2: A rabbit.
P1: Yes, a rabbit. It’ll be free – we’re not going to charge you for it – and it’ll be a fantastic social media win. Think about it, cute creature, it’ll go viral in fifteen minutes.
P2: You want to put a rabbit in my business.
P1: Yes, absolutely. In the window! It’ll have our logo shaved into its fur. It’s part of a nationwide promotion—
P2: A nationwide promotion of rabbits?
P1: Well, you know what they say! No, seriously, we’ll be encouraging people to take pictures of them and hashtag them #rabbit – it’ll be fantastic, we’ll be trending in no time. And we’d love you to be a part of it!
P2: Okay, okay, hashtagged rabbit, I get it. But I have a couple of questions.
P1: Go for it!
P2: I take it you’ve already sourced this rabbit?
P1: Yes, it’s a black one – we saw it and thought of you.
P2: Great, thanks. So – how are we going to feed it?
P1: Oh, that’s easy. You can just bung it some lettuce or something.
P2: And how about water? And cold? And who’s going to look after it?
P1: You must have an animal lover on your staff – they can take it home with them in the evening.
P2: On a London Tube? And if this poor thing’s in the window, then what about hay, and bedding, and rabbit poo? And who’s going to keep shaving the logo – your logo – back into its fur?
P1: Um…
P2: And then I really have to ask: if you’re nationally hashtagging this wee beastie #rabbit, and it’s bearing your company logo – then how does its presence benefit us specifically? How it does it make us stand out? I don’t mean to be corporate, or anything, but if I’m going to offer you essentially free advertising space, how does this #rabbit actually benefit my business?
P1: But – cute creature, on twitter, everyone will love it! They’ll take pictures! Be like that street bloke and his cat!
P2: Look, I get where you’re going – of course everyone loves a cute bunny, and there will inevitably be pictures. But it requires a lot of management, it carries your logo rather than ours, and it doesn’t differentiate my business, or make my brand stand out. And, forgive me, unless this rabbit’s pooing chocolate drops, it doesn’t give me something that I can actually sell.
Person 1: So – you’re saying no to a free rabbit? In your window? Twitter viral win?
P2: With the best will in the world, I’m not sure this one is going to work for us. Come back to me when you’ve got something in a #wampa. That’s right up our street, and that shit, I know we can move.

Social Media enthusiasm is great. But when you’re making a proposal, please think it through.