Father’s Day Geek Win!

It’s a pretty unholy fusion – geekery and musical theatre were not really meant to be together.

But up in Leicester Square today, it’s been all about Superheroes, Sith Lords, Singers and Pink Drapery as we’ve once again taken up a two-day residence in a West End Live display tent… and proved that Glee isn’t the only thing that can cross that potentially hazardous cultural boundary.

We know the drill – we’ve done this four years running. Armed with a TARDIS, a cut-out of The Doctor and a selection of SF-style helmets and weaponry, we’re there to provide an uber-cool photo op and a chance for the kids to get their hands on (and their head in) a Clone Trooper helm.

But here’s the thing…

It’s not just the kids.

While Mums want a picture of their little’un with Batman, while teen girls squee at even a cardboard Matt Smith, Dad has never outgrown actually being a superhero. Mum will take a goody bag for the kids; Dad will take one for himself as well – and be chuffed as fuck to get a Spider-Man comic. Mum will wander off to watch the cast of Legally Blonde; Dad will stay and tell his kids about Darth Maul.

You know it: it’s always Dad who has to try the Optimus Prime helmet on.

Up at Forbidden Planet, our female customer base is bigger than it’s ever been – we all know there’s a Geek Grrl Revolution going on. But I’ve stood in the back of that tent today and watched a starry-eyed Dad teach his five-year-old correct rifle etiquette with a steampunk-style Annihilator Mk II… and then take a picture that will last him the rest of his life.

It was a tad surreal – but it did underline one thing…

Today is Father’s Day. And it’s been a complete Geek Dad Win!



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