TomSka and the Heroes of YouTube

IMG_4826My son is addicted to YouTube – or he would be, if I didn’t ration the little bugger.

It’s a generational thing, I know that, and it mystifies me. Watching someone else play a game for hours at a time… why would you do such a thing? It’s not even like they’re in the room with you and you can share the experience by helping them solve puzzles, or by taking over the controller when they fail to beat the end-of-level Nasty and throw a wobbler.

Nope, seriously – I don’t have a clue.

Joe SuggIn the last year, we’ve had three of the big-name YouTube sensation come into the store – Joe Sugg, Stuart Ashen aka Ashens, and most recently Tom Ridgewell, aka TomSka. Joe’s signing wasn’t public, but without exception, the response to all three of them has been phenomenal.

Last Saturday, TomSka put in a three-hour shift in a somewhat overheated book store (the air-conditioning had broken down). His queue was easily two hundred people, most of them my son’s age. Isaac, of course, was there too, having his first full-on fanboy attack as he met one of his genuine heroes – he spent most of the time glued to his phone showing off to his schoolmates. And hey – he’s allowed. If he can’t nerd out in Forbidden Planet, then I’m in the wrong job. Where was I? Right – two hundred people, maybe more.

Fanboy CubAnd Tom greeted every one of them with a hug, a question, an energy that was absolutely genuine every time. He was inexhaustible, funny, human… and it made me understand something.

Celebrities signing at FP – certainly the actors – don a particular personality when they meet their fans. It’s another role, and while they’re always charming and approachable, you can see the subtle shift from the person who chats in the office to the personality that walks out into the store.

But not Tom. Not Stuart, and I’m guessing Joe would have been the same. Tom was the same person throughout, the same to every fan. Every one of them greeted him like they knew him, and he responded in kind.

One of the Mums in the department (waiting for her small people) absolutely hit the nail on the head. ‘He’s not a personality,’ she said, ‘He’s their friend’.

And, of course, that’s exactly what he is. Perhaps I understand the whole thing a bit better now.

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