What are they? What’re they for? If you’re a high profile figure – you’re one of the GRRMs or the JKRs for the world then fairy nuff, they’re a way to keep your public updated with book news, your page manager in chips and beer, and to save yourself a job when you’ve got important stuff to do. But what if you haven’t had a Theme Park named after you main character? What if you’re a normal mortal who happens to have written some books? All the ‘Author as Brand’ speechifying in the world doesn’t actually answer the question.
You know that your humble Author Page has been cruelly rogered by Facebooks’s algorithm changes. Now, only a few see it, and those few are probably your friends and family who (bless them) are now seeing everything twice. Plus, if you’ve Read your Social Media Handbook you’re now posting this crap on your blog, hoarding pictures on your Pinterest, and posting shit on Twitter, Goodreads, Google +, and Instagram (#authors #authorsofinstagram #books #writing #fucksake), and so on…
With so many channels of noise surrounding us, it’s very easy to saturate your own media – there’s a subtle art is knowing what to post on which stream, and how to differentiate the content so your trusty Uncle Bob isn’t seeing the same updates everywhere he looks…
But when you have the same platform/layout and potential content twice? How does that work?
I’m asking a lot of questions. And Social Media professional that I may be (tooting my own, sorry), I honestly don’t know the answer. I’ve decided, however, to just jump in and give it a go – focus on writing things, on current and new projects, and on doing… not ‘Author as Brand’ (I’ve seen that abused FAR too much) but ‘Author as Friend’, perhaps in the spirit of the old community that used to exist on LiveJournal. It may not work on the platform, I don’t know. People may not see the updates and lose interest, I don’t know. I may vanish up my own backside in a swirl of pretentiousness, or lose interest myself and go back to updating every other bloody site, I don’t know.
But I’m going to give it a try.
If you’re interested, you can find me on Facebook as Danie Ware.