From an original idea by Jared Shurin, randomly dropped on the table during a meeting, yesterday’s Small Press Expo had the potential to do something new. Throw in NewCon Press’s brand new ‘Hauntings’ Anthology, specifically organised by Ian Whates to launch at the occasion, and a host of titles brought to us by Ian, by Jared’s Jurrasic label, and also by Snowbooks and Myrmidon Books, and we can spin an industry mixer at which everybody wins.
An almighty guest list included Christopher Priest, Philip Palmer, Adrian Tchaikovsky and a host of authors and artists and movers and shakers from across the genres – as well as some good news for the Apocalypse Girls and some subsequent fun in the pub with Fifty Shades of Geekdom (no link for that one – you’ll have to wait!).
Guaranteed, the books department at FP is a little too warm for that many bodies – huge thanks to everybody for eating the cupcakes before they slumped under the heat. Many of us were popping out for a breather, but the fact that everybody came back is testimony to a wonderfully successful occasion.
And it leaves me with a question.
We know that the nature of the book signing is changing – that the days of bloke-with-pen are rapidly falling behind us. We’ve had talks, readings, Q&As, and we’ve flown the FP rocket at other venues, at the British Library and the British Institution.
This month, two weekends in succession, we’ve had big events at the store – both times simultaneously with equally large and well-attended events at comic- and bookstores nearby. So the question is, with bookstores struggling to maintain life against the Amazonian onslaught, (not to mention Katie Price and her – erm – horse), has the very nature of the ‘signing’, the ‘promotional event’, become competitive?
Perhaps not so much in the UK – after all, we’re all mates. People go from one event to the other; we all wind up in the same pub and the bonds of community are as strong as ever. But moving forwards…
…it is that long before we’ll be needing orange speedos and vodka bottles to make an event a success? Please, tell me it will never happen…